Page 117 - DCAC December 2024 Files

Empower Communication Engine (ECE)

Generated at a participant level

Empower your future Moments that matter
Approach

Messages delivered based on an Messages initiated by individual actions
individual’s birthday
• Targeted message and

Topics Topics timing are needs-based
• Do you need help investing? • Welcome to your retirement plan
• Get help with financial wellness • Your retirement savings options
• Benefits of using personalized (individual exits the workplace • Messages can be delivered
website organization)
• Save more • Welcome to professionally managed anytime throughout the
accounts (if applicable)
• RPA investment advice • Offer of a personalized financial review year and are not calendar

• RPA near retiree / retiree (participant opt in)
based

 This program is a continuous, automated outreach designed to drive engagement that focuses
on key behaviors: enrolling, participating, saving, investing and account management. • Guardrails in place to avoid
overlapping messages
 Personalized messages are sent to employees based on identified needs and recommended
next steps. Each message is triggered based on behavior, activity or the reaching of a milestone.

 The plan name, logo, phone number and website URL as well as plan features are
included in these communications. Metrics will be provided to help us understand
engagement and to inform ongoing messaging.

Online advice and the managed account service are part of the Empower Advisory Services suite of services offered by Empower Advisory Group, LLC, a registered investment
FOR PLAN SPONSOR OR FINANCIAL PROFESSIONAL USE ONLY. RO3766362-0924.
adviser. Past performance is not indicative of future returns. You may lose money.