Page 19 - DCAC February 2024 Files
P. 19

2023 Participant Communications Calendar – Delivered


 Generated at a plan level or specified audience




 Personalized participant communications (ECE) – AUTOMATED and ONGOING

 Participation | Welcome | Complete your profile | See where you stand | Investing | Consolidation | Managed accounts

 January  March  April  May             August                    November/

 February                            September                     December


 Campaign:  Campaign:  Campaign:  Campaign:   Campaign:          Campaign:


 Shape up your   401(a) Blackout is   Brand Refresh   Deferred   Retiree Invitation  MARCOM Award
 Financial Future  Over Announcement  Materials   Compensation Plan   Announcement of   Submission
 Promote new onsite   ICMA-RC 401(a)   • Enrollment   Highlights  retiree meetings  Develop submission
 representative  Transition ends   PowerPoint  Update and Publish   Completed August  for MARCOM Award
 Completed 1/27   announcement  • Enrollment Guide  new plan highlights.   Completed October
 Completed 3/27  • Communication   Completed May  Fee Suspension
 St. Valentine’s Day  Templates     Messaging                    Participant/Non-
 Encourage participants   Bank of West Letter  Completed March  OBRA Plan Highlights  Announcement of Fee   Participant Surveys
 to add or update   Recordkeeping   Update and Publish   Suspension to   Deliver surveys
 beneficiary  changes   NAGDCA Award   new plan highlights.   participants .  To be completed
 Completed 2/7  announcement   Submission  Completed May  Completed September  Nov/Dec
 Completed 3/21  Develop submission for
 401(a) Transition   NAGDCA Award
 Newsletter  Brand Refresh  Completed April
 ICMA-RC 401(a)   Rebrand participant
 Transition Newsletter  communications brand
 Completed 2/23  affecting all plans
 Completed March




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