Page 15 - DCAC September 2025 Files
P. 15
Deferred Compensation “2024 Grow Your Retirement Garden” -DATA METRICS
Project Description
San Mateo County’s “Grow Your Retirement Garden” campaign spanned all four quarters of 2024, strategically
Q1 PRIMARY GOAL: Security Guarantee-Email
themed around gardening concepts to promote engaging, actionable financial behaviors among participants.
Deferred Compensation “2024 Grow Your Retirement Garden” -DATA METRICS
Capture
Q1 PRIMARY GOAL: Security Guarantee-Email
W> Ed zKhZ
Capture Q1
Z d/Z D Ed ' Z E EKt
With Empower’s Deferred Compensation Plan Planting the Seeds: Focused on capturing participant
W> Ed zKhZ
Z d/Z D Ed ' Z E EKt
dK E:Kz &Zh/d&h> Z d/Z D Ed > d Z
With Empower’s Deferred Compensation Plan emails and securing Empower accounts through
dK E:Kz &Zh/d&h> Z d/Z D Ed > d Z
multichannel communication including email, webinars,
and personalized Empower representative meetings.
Q1 Results
^ƚĞƉƐ ƚŽ ^ƚĂƌƚ zŽƵƌ ZĞƚŝƌĞŵĞŶƚ 'ĂƌĚĞŶ
^d W ϭ ^d W Ϯ ^d W ϯ Achieved an 8% increase in email capture
^ƚĞƉƐ ƚŽ ^ƚĂƌƚ zŽƵƌ ZĞƚŝƌĞŵĞŶƚ 'ĂƌĚĞŶ DĞĞƚ tŝƚŚ zŽƵƌ ŵƉŽǁĞƌ
ƚƚĞŶĚ Ă sŝƌƚƵĂů dƌĂŝŶŝŶŐ
^ĞĐƵƌĞ zŽƵƌ ŵƉŽǁĞƌ ĐĐŽƵŶƚ
ZĞƉƌĞƐĞŶƚĂƚŝǀĞ
^d W ϭ ^d W Ϯ ^d W ϯ and Empower account registration.
ŝĚ LJŽƵ ŬŶŽǁ ƚŚĂƚ ŵƉŽǁĞƌ
^ŝŐŶ ƵƉ ĨŽƌ ƚŚĞ ŵƉŽǁĞƌ͗
^ĞĐƵƌĞ zŽƵƌ ŵƉŽǁĞƌ ĐĐŽƵŶƚ ŽĨĨĞƌƐ Ă ^ĞĐƵƌŝƚLJ 'ƵĂƌĂŶƚĞĞ ĂƐ Ă WƌŽƚĞĐƚŝŶŐ zŽƵƌ ZĞƚŝƌĞŵĞŶƚ zŽƵ ĐĂŶ ŵĞĞƚ ǁŝƚŚ LJŽƵƌ
DĞĞƚ tŝƚŚ zŽƵƌ ŵƉŽǁĞƌ
ƚƚĞŶĚ Ă sŝƌƚƵĂů dƌĂŝŶŝŶŐ
ƌĞƉƌĞƐĞŶƚĂƚŝǀĞ ǀŝƌƚƵĂůůLJ
ĐŽŵŵŝƚŵĞŶƚ ĨŽƌ LJŽƵƌ ĂĐĐŽƵŶƚ ĐĐŽƵŶƚ KŶůŝŶĞ ;sŝƌƚƵĂů ZĞƉƌĞƐĞŶƚĂƚŝǀĞ
ƐĂĨĞƚLJ͍ dƌĂŝŶŝŶŐͿ Žƌ ŝŶͲƉĞƌƐŽŶ͘
dĂŬĞ ƚŚĞ ĨŽůůŽǁŝŶŐ ƐƚĞƉƐ ƚŽ ŬĞĞƉ LJŽƵƌ dŚƵƌƐĚĂLJ͕ DĂƌĐŚ Ϯϴ͕ ϮϬϮϰ ůŝĐŬ ŚĞƌĞ ƚŽ ŵĂŬĞ ĂŶ
ĂĐĐŽƵŶƚ ƐĞĐƵƌĞ͗ Number of Participants with
ϵ D – ϭϬ D ĂƉƉŽŝŶƚŵĞŶƚ Email after the campaign
ŝĚ LJŽƵ ŬŶŽǁ ƚŚĂƚ ŵƉŽǁĞƌ ^ŝŐŶ ƵƉ ĨŽƌ ƚŚĞ ŵƉŽǁĞƌ͗
ŽĨĨĞƌƐ Ă ^ĞĐƵƌŝƚLJ 'ƵĂƌĂŶƚĞĞ ĂƐ Ă WƌŽƚĞĐƚŝŶŐ zŽƵƌ ZĞƚŝƌĞŵĞŶƚ zŽƵ ĐĂŶ ŵĞĞƚ ǁŝƚŚ LJŽƵƌ
ĐŽŵŵŝƚŵĞŶƚ ĨŽƌ LJŽƵƌ ĂĐĐŽƵŶƚ ĐĐŽƵŶƚ KŶůŝŶĞ ;sŝƌƚƵĂů ƌĞƉƌĞƐĞŶƚĂƚŝǀĞ ǀŝƌƚƵĂůůLJ
ƐĂĨĞƚLJ͍ dƌĂŝŶŝŶŐͿ Žƌ ŝŶͲƉĞƌƐŽŶ͘
dĂŬĞ ƚŚĞ ĨŽůůŽǁŝŶŐ ƐƚĞƉƐ ƚŽ ŬĞĞƉ LJŽƵƌ dŚƵƌƐĚĂLJ͕ DĂƌĐŚ Ϯϴ͕ ϮϬϮϰ ůŝĐŬ ŚĞƌĞ ƚŽ ŵĂŬĞ ĂŶ Number of Participants with
ĂĐĐŽƵŶƚ ƐĞĐƵƌĞ͗
ϵ D – ϭϬ D ĂƉƉŽŝŶƚŵĞŶƚ Email before the campaign
8000 8500 9000 9500
Tasker, Kim
From: Benefits <Benefits@smcgov.org>
Sent: Tuesday, May 14, 2024 4:50 PM
Subject: IMPORTANT: Deferred Compensation Communication
Continue to Water Your Retirement Garden With Q2
Water and Nurture: Encouraged attendance at
EMPOWER to Experience Long Term Growth
Empower’s educational trainings highlighting Empower’s
Lifetime Income Score . Communication included
SM
visually appealing garden-themed graphics and
personalized outreach.
Q2 Results
STEP 1
During these no-cost, one-on-one sessions, STEP 2
an on-site retirement counselor can assist you to:
Get Personalized Help from Your Empower Participant attendance at educational training sessions
Help understand retirement plan features and how to use
Representative to Prepare for Your Future Meet With Your Empower Representative
them to prepare for retirement
You can meet with your representative
Examine savings rate and determine if you’re on track to 1 increased by 31% over the previous year.
meet long-term savings objectives virtually or in-person
Discuss planned retirement age and the amount of pre- Q2: PRIMARY GOALS: Attend a Training with Empower
retirement income you may need to replace
Click Here to Make an Appointment
Review all future income sources to get a complete view of
progress toward retirement
Provide answers to questions about your broader financial
picture ŽŶƚŝŶƵĞ ƚŽ tĂƚĞƌ zŽƵƌ ZĞƚŝƌĞŵĞŶƚ 'ĂƌĚĞŶ tŝƚŚ
DWKt Z ƚŽ džƉĞƌŝĞŶĐĞ >ŽŶŐ dĞƌŵ 'ƌŽǁƚŚ
STEP 3 STEP 4
Empower Online Tools: Schedule to Attend 1 of 2 Virtual Trainings
Give Your Financial Future a Boost In LMS
Log in to your Empower account today and begin Empower: Personalized Web Experience and Balance
using the following tools: Financial Counseling
Lifetime Income Score SM Simplifying financial life
Helps you keep track towards achieving financial goals in Getting a complete financial picture in one place
retirement the closer your score is to 100%, the closer you may
be to your target monthly or annual retirement income Understanding your Lifetime Income Score
Retirement Planner Tools to help manage day-to-day finances and plan for the
^d W ϭ
Lets you estimate how much money you’ll need to retire future 'Ğƚ WĞƌƐŽŶĂůŝnjĞĚ ,ĞůƉ ĨƌŽŵ zŽƵƌ ŵƉŽǁĞƌ ^d W Ϯ
comfortably in five simple steps Security and risk management DĞĞƚ tŝƚŚ zŽƵƌ ŵƉŽǁĞƌ ZĞƉƌĞƐĞŶƚĂƚŝǀĞ
ZĞƉƌĞƐĞŶƚĂƚŝǀĞ ƚŽ WƌĞƉĂƌĞ ĨŽƌ zŽƵƌ &ƵƚƵƌĞ
2
