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We categorize Generative AI solutions into


                                                                           three buckets






                                             General Purpose                                        Embedded                                             Custom

                                             Using GenAI assistant platforms                    Using Gen AI features within              High-impact solutions for transformational use
                                                    to do many tasks                                enterprise products                                      cases

            Examples                                                                                                                        Fine-tuned models       Custom built engine
                                            ChatGPT | Claude 3                                 Salesforce Einstein

                                                    Office 365                                    GitHub Copilot
                                              Copilot | Gemini                                      Adobe Firefly                           36+ Use Cases Identified



            Breadth of use
            case coverage
                                                         Broad                                            Bounded                                           Specific

           Customizability




           Speed to value


                                                         Faster                                             Faster                                          Slower

           Differentiation
           opportunity


                                       Empower is evaluating a mosaic of AI solutions across all three categories



            FOR PLAN SPONSOR AND FINANCIAL PROFESSIONAL USE ONLY.
            FOR ILLUSTRATIVE PURPOSES ONLY.  RO3823999-0924
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