Page 100 - NovDefComp
P. 100

Number of touches: 3 emails, 1 post-login action,

                                                                                                                                          1 welcome kit, outbound call
            Welcome to your                                                                                                        Touch 1                    Touch 2                    Touch 3




            professionally




            managed account








                                   Welcome to newly enrolled members into

              Objective            the managed account service and
                                   encourage them to personalize their profile



                                   • Email

                                   • Outbound call
              Channel
                                   • Post-login action (PLA)

                                   • Welcome kit                                                                       Post-login action (PLA)                      Welcome kit



                                   Newly enrolled in My Total Retirement                                                                                                                            Outbound
              Audience
                                   or Advisor Managed Account                                                                                                                                             call



              Timing               Triggered — 1 day after enrollment











            FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY.                                                 FOR ILLUSTRATIVE PURPOSES ONLY
                                                                                                                  Some features may not be available and are subject to change without notice.
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