Page 95 - NovDefComp
P. 95

Number of touches: 4 emails, 1 post-login action,
 Do you need help   1 insight widget, 1 mailer, outbound call


 Touch 1                  Touch 2                                   Touch 3
 investing?         RSG               No RSG                  RSG              No RSG







 Drive awareness of the value of
 Advisory Services

 Objective  OR

 Schedule a Retirement Readiness
 Review



 • Email

 • Mail (limited)  Touch 4
 Channel  • Outbound call (limited)  RSG  No RSG                                  Insight widget

 • Post-login action (PLA)

 • Insight widget           Post-login
                         action (PLA)


 Audience  Not enrolled in My Total Retirement
 or Advisor Managed Accounts


 Timing  Ongoing — 2x per year



                             Mailer


 The Retirement Readiness Review is provided by an Empower representative     Outbound call
 registered with Empower Advisory Group, LLC and may provide investment
 counseling and/or recommendations at no additional cost to participants.
 There is no guarantee provided by any party that use of the review will result
 in a profit.
 FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY.   FOR ILLUSTRATIVE PURPOSES ONLY
 Some features may not be available and are subject to change without notice.
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