Page 60 - NovDefComp

2022 participant communications delivered

Activity Goal Audience Tactics Timing

Participation campaign Increase engagement Non-participating employee Email February

Market Volatility campaign Stay the course Participants Email March

NAGDCA Communications Award N/A N/A N/A April
Entry

Participant and non-participant Email and
survey Obtain participant feedback Participants and employees Survey Monkey April/May

Confirm and update beneficiary
Beneficiary campaign Participants Email May
info

Assist newly eligible with resources
Enrollment Guide (development) Eligible employees Email / guide N/A
to enroll

Investing campaign Basic investment education Participants Email September

Pre migration communication Awareness Participants Email and postcard October

New custom participant website: Expanded online tools All employees Web November
Empower.com/sanmateocounty

Post migration communication Awareness Participants Email and postcard November

FOR PLAN SPONSOR OR FINANCIAL PROFESSIONAL USE ONLY.