Page 82 - NovDefComp
P. 82

Number of touches: 4 emails, 1 mailer, outbound call

             Welcome to your                                                                          Touch 1                             Touch 2                              Touch 3




             retirement plan







                                   Effectively onboard newly enrolled
                                   participants

                                   • Register account

                                   • Designate beneficiary
               Objective
                                   • Set communication preferences

                                   • Use online tools

                                   • Call us for help

                                   • Consider advisory services


                                   • Email                                                           Touch 4

               Channel             • Mail (limited)                                                                                          Mailer                                                 Outbound

                                   • Outbound calling (limited)                                                                                                                                           call



               Audience            Newly enrolled DC participants or existing
                                   participants that are new to Empower



                                   Triggered — date of first cash or
               Timing              contribution (new participants) or date of
                                   first money transfer (plan transition)





             FOR PLAN SPONSOR OR FINANCIAL PROFESSIONAL USE ONLY.
                                                                                                                                                                                   FOR ILLUSTRATIVE PURPOSES ONLY
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