Page 114 - DCAC November 2023 Files

Unique Users
Unique Users
Ga Id Messages Topic Bus seg code Year
Multiple values All All GOVT 2023YTD

Customers received the message series Unique Customers That Received Messages By Demographic

Generation
10,618 4,126
3,565
1,978
834
115
DIRECT MAIL 229
Silent Generation Baby Boomers Gen X Millennials Gen Z
Income
EMAIL 10,602
10,554
OUTBOUND CALL 194

20 22 26
POST LOGIN ACTION 156
Less Than $60K $60K - $90K $90K - $120K More Than $120K
Years of service
2,843
2,561
2,300
1,722 1,599

Less Than 1 Year 1 to 3 Years 4 to 8 Years 9 to 16 Years 17 Years Plus
Balance
8,225

1,065 876 843
Less Than $50K 50K-100K 100K-200K More Than $200K