Page 238 - DCAC February 2024 Files

AI can enhance the client experience

Everything we do starts with our commitment to protecting customer data

• Artificial Intelligence (AI): The broader concept of enabling a machine or system to sense,
reason, act, or adapt like a human
Defining • Machine Learning (ML): An application of AI that allows machines to extract knowledge from

AI data and learn from it autonomously
• Generative AI: A type of AI technology that can produce various types of content, including
text, imagery, audio and synthetic data (e.g., ChatGPT)

ML/AI • Call fraud detection

use at • Customer Service Chatbot
Empower • Does not include use of client data

• Analyze calls from participants
AI in the • Next best action for customer service

future • Help write code

• Guided by strong management practices and great Empower associates

RO3242358-1123
FOR PLAN SPONSOR OR FINANCIAL PROFESSIONAL USE ONLY.