Page 27 - DCAC February 2024 Files

Empower Communication Engine (ECE)

Generated at a participant level

Empower your future Moments that matter Approach

Messages delivered based on an Messages initiated by an ➢ Message and timing are needs-based
individual’s birthday individual’s actions

➢ Messages can be delivered anytime
Topics Topics throughout the year and not calendar
• Do you need help investing? • Welcome to your retirement plan based

• Get help with financial wellness • Your retirement savings options
(individual exits the workplace
• Benefits of using personalized ➢ Guardrails in place to avoid
website organization) overlapping messages
• Save more • Welcome to professionally managed
accounts (if applicable)
• RPA investment advice
• Offer of a personalized financial review
• RPA near retiree / retiree (participant opt in)

This program is a continuous, automated outreach designed to drive engagement with the plan that
focuses on key behaviors: enrolling, participating, saving, investing and account management.
Personalized messages are sent to employees based on identified needs and recommended next steps.
Each message is triggered based on behavior, activity or the reaching of a milestone.

The plan name, logo, phone number and website URL as well as plan features are included in these
communications. Metrics will be provided to help us understand engagement and to inform ongoing
messaging.

FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY. ©2022 EMPOWER, LLC. ALL RIGHTS RESERVED.