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Case study: South Carolina communications
A PROGRAM TO STAY WITH YOU
THROUGH RETIREMENT
Many participants of the South Carolina Deferred RETIREE SUPPORT
Compensation Program (Deferred Comp) were unaware Deferred Comp staff worked with Empower Retirement
they could continue to enjoy the benefits of Deferred to develop a campaign aimed at educating retirees
Comp long after their retirement date. As a result, about all of their options. This included highlighting how
Deferred Comp staff noticed an alarming increase in the Deferred Comp fees are highly competitive and how
full distributions. One of the contributing factors was retiree support is available to participants.
a “door-to-door” campaign by an outside vendor with
the goal of encouraging recently retired participants
to roll out their balances. With the average age of the
participant base on the rise, Deferred Comp wanted to
focus on educating retirees about the option of keeping
their accounts in Deferred Comp after retirement.
EFFECTIVE COMMUNICATIONS CAMPAIGN
A campaign to educate and engage
members included:
• Focused messaging in the Deferred Comp
quarterly newsletter.
• Seminars hosted by a dedicated
retiree advocate.
• Web bulletins.
• Employer emails.
FOR FINANCIAL PROFESSIONAL OR PLAN SPONSOR USE ONLY.
