Page 35 - OctDefComp

Case study: South Carolina communications

The campaign began with a newsletter article included with the first-
quarter statement and provided a list of questions to ask the broker if the
participant received an unsolicited visit regarding rolling their benefits out MAKING AN IMPACT
of Deferred Comp. Also, the newsletter announced an upcoming series of
seminars led by a dedicated retiree advocate. 500

Topics highlighted in the newsletter and discussed at the seminars included: RETIREES ATTENDED
making a smooth transition to retirement; understanding post-retirement STATEWIDE SOUTH
options with Deferred Comp; using Deferred Comp during retirement years; CAROLINA RETIREE
comparing fees among investment vehicles; and managing healthcare and BENEFIT SEMINARS
other expenses in the post-work years.

In addition to the first-quarter newsletter, a web bulletin on the homepage 41%
of the participant website announced the seminars and included a link to a
seminar schedule. Local education counselors also emailed Deferred Comp DECREASE IN ROLLOVERS
employers to build awareness of the seminars and encourage them to OUT OF THE SOUTH
distribute the information to their employees. CAROLINA DEFERRED
COMPENSATION PROGRAM
The campaign garnered an Eddy Award for excellence AFTER ATTENDING
in ongoing investment education A SEMINAR

SIGNIFICANT RESPONSE
The response to the article and seminars was tremendous. More than
220 retirees attended the first seminar in Columbia. Initiatives discussed
included the benefits of staying in Deferred Comp following retirement and
were presented in an entertaining and engaging style that kept attendees
in their seats and focused on the content. After this initial meeting, To learn more
local education counselors saw a surge in the number of questions and about initiatives
engagement from retirees.
Numerous attendees took immediate action after attending the seminar, to engage your
and several meetings were set up with education counselors. In total, more employees, contact
than 500 retirees attended similar events across the state. Rollovers out of your representative
Deferred Comp in the second quarter were 41% less than in the first quarter.
Seminars were so popular that Deferred Comp employers requested an
encore presentation to be held for those retirees who couldn’t attend one
of the initial seminars.

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Case studies are shown for illustrative purposes only and should not be relied upon as advice or interpreted as a recommendation. Results shown are not
meant to be representative of actual investment results. Past performance is not a guarantee of, and may not be indicative of, future results. Unless otherwise
noted, case study results provided are based on the length of the campaign.
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