Page 88 - OctDefComp
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COUNTY OF LOS ANGELES 457(b) Horizons and 401(k) Savings Plans
Enrollment Campaign and Plan Enhancements
Ready, Set, Communicate!
Results:
• “We’re Here for You” Campaign—Email 60% open rate; 3.7% click-thru
rate. Website banner and flier: 7,541 and 7,214 clicks, respectively.
• News & Updates—Migrated quarterly newsletter to News & Updates on
website. Website activity exceeded newsletter by >1,000%.
• Low-Limit Contribution Campaign—Increased contribution rates of
targeted participants by 12%.
• Webinars—Increased from 4 webinars, 523 participants in 2019 to 323
webinars, 17,504 participants in 2020.
