Page 90 - NovDefComp
P. 90

Number of touches: 2 emails


            Save more                                                                                                                  Touch 1





















              Objective           Increase contribution rate



              Channel             Email



                                  Participants currently saving in their                                                                                      Touch 2
              Audience
                                  retirement plan and eligible to save more                                                                   Standard                       Personalized



              Timing              Ongoing — sent 2x per year
























            FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY.
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