Page 94 - NovDefComp
P. 94

Number of touches: 4 emails, 1 post-login action,
            Do you need help                                                                                         1 insight widget, 1 mailer, outbound call


                                                                                                        Touch 1                       Touch 2                                    Touch 3
            investing?                                                                                                           RSG               No RSG                  RSG              No RSG







                                 Drive awareness of the value of
                                 Advisory Services

              Objective          OR

                                 Schedule a Retirement Readiness
                                 Review



                                 • Email

                                 • Mail (limited)                                                        Touch 4
              Channel            • Outbound call (limited)                                         RSG              No RSG                                                                     Insight widget

                                 • Post-login action (PLA)

                                 • Insight widget                                                                                        Post-login
                                                                                                                                     action (PLA)


              Audience           Not enrolled in My Total Retirement
                                 or Advisor Managed Accounts


              Timing             Ongoing — 2x per year



                                                                                                                                         Mailer


            The Retirement Readiness Review is provided by an Empower representative                                                                                                       Outbound call
            registered with Empower Advisory Group, LLC and may provide investment
            counseling and/or recommendations at no additional cost to participants.
            There is no guarantee provided by any party that use of the review will result
            in a profit.
            FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY.                          FOR ILLUSTRATIVE PURPOSES ONLY
                                                                                           Some features may not be available and are subject to change without notice.
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