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 S U P P O R T I N G THE   RE TI RE ME N T  J O URN E Y

 EMPOWER CUSTOMER ENGAGEMENT MODEL



 At Empower, we use a methodical and consistent customer experience to provide education, guidance and
 fiduciary advice, based on the person's unique situation to improve their retirement readiness.



 E  M  P  O      W                 E                R
 Engage for   Make a   Probe for   Offer Appropriate   Win   Explore   Record
 Financial   Connection  Understanding  Solutions  Relationships  Opportunities  Engagement
 Wellness

 We ask a series of simple questions to get to know
 the person’s:
 - Specific situation  Education
 - Goals and priorities
 - Preferences and tolerances
         Employee decision
 We believe there are 4 essential elements necessary for
 you to experience your best retirement. These include:
                                  Transaction
 •  Saving  Need Point in          completed
 •  Investing  Time Advice?
 •  Consolidation
 •  Distribution




 Analysis and   Fee discussion  Deliver recommendation and   Principal oversight
 recommendation  disclosures (when applicable)



 Education and advice will be provided within the context of the specific options, solutions and products available to the employee,
 including for example, a plan match, access to Advisory Services and Managed Accounts, Health Savings Accounts, or Guaranteed
 Income products.



 FOR FINANCIAL PROFESSIONAL AND PLAN SPONSOR USE ONLY. FOR ILLUSTRATIVE PURPOSES ONLY.
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