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Service Center Statistics

                   Measure               1998     2001       2002       2003
Number of calls offered to 888-88sears  600,000  813,536  1,637,389  1,632,870
Number of calls offered to a CSR                 600,361   722,739    746,574
Percentage of self-service calls          N/A
Percentage of calls that become cases     10%      26%       56%        54%
Outstanding cases on December 31st        45%      21%       19%        19%
Customer satisfaction                    2,800     664       755        1093
Automated web transactions                74%      89%       89%        90%
88sears web hits                          N/A    110,634   967,004   1,814,375
                                          N/A    415,698  1,498,000  2,095,434

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