Page 87 - DCAC November 2023 Files

Campaign Ideas

• Mascot led education campaign to get employees and retirees familiar with our mascot

• Marketing themes such as:

oGarden theme- plant your financial seed, water your investments and watch your garden grow in to a fruitful retirement
oFinancial “Trip” around the world and have themed locations with themed messages each quarter

oFinancial “Super Hero” them with quarterly “Super Hero” incentives
oRaffle Incentives for logging, attending a training or meeting with the retirement account advisor

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