Page 230 - AugDefComp

2.4 Objective of Educational Programs
Each year, sufficient educational programs will be offered to cover the breadth of
participant needs. The Plan Sponsor has deliberately chosen to organize individuals
into targeted groups based on their next best step towards retirement success. The
purpose of the education program is to help and encourage employees to save, save
more and save smarter in preparation for spend-down in retirement. The five key
goals are: sign-up, save, allocate, consolidate and retirement success. To ensure that
the messaging resonates with the intended audience, targeted communications will
be developed as needed to address specific groups. Distribution will include digital
distribution and physical mailing when necessary.

, most communications materials will segmented by age group, gender and preferred Commented [GR1]: Armando, is this still an accurate
communication medium (mail/email). description of our marketing campaigns? If not, please edit as
appropriate.
All education programs have been designed to elevate participant understanding
about retirement and financial goals; as well as the financial impact of inertia when
planning for retirement.
2.5 Types of Educational Information
Below are a series of categories and types of information provided in an educational
program. These categories and informational types are meant to be illustrative, not
exhaustive. The goal is to provide each participant and non-participant with at least
one of the following campaigns on an annual basis that is based upon that individual’s
next best step towards reaching their retirement goal.

GOAL: Sign-Up
We will encourage those not yet participating to enroll in Deferred Comp.

Deliverables:
• Communications –
o Target eligible employees not yet enrolled in the plan
• On-Site Education – invite those who are eligible, not yet participating to attend:
o Group enrollment seminars
o 1 on 1 consultations
• Web-Ex Virtual Education
o Enrollment seminar
• RetireSmart Resources:
o RetireSmart ReadyTool
o Articles, calculators and videos available on-demand

GOAL: Save
We will encourage those not saving enough to increase their contributions.

Deliverables:
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