Page 18 - NovDefComp

2.4 Objective of Educational Programs

Each year, sufficient educational programs will be offered to cover the breadth of
participant needs. The Plan Sponsor has deliberately chosen to organize individuals
into targeted groups based on their next best step towards retirement success. The
purpose of the education program is to help and encourage employees to save,
save more and save smarter in preparation for spend-down in retirement. The five
key goals are: sign-up, save, allocate, consolidate and retirement success. To
ensure that the messaging resonates with the intended audience, most
communications materials will segmented by age group, gender and preferred
communication medium (mail/email).

All education programs have been designed to elevate participant understanding
about retirement and financial goals; as well as the financial impact of inertia when
planning for retirement.

2.5 Types of Educational Information

Below are a series of categories and types of information provided in an educational
program. These categories and informational types are meant to be illustrative, not
exhaustive. The goal is to provide each participant and non-participant with at least
one of the following campaigns on an annual basis that is based upon that
individual’s next best step towards reaching their retirement goal.

GOAL: Sign-Up
We will encourage those not yet participating to enroll in Deferred Comp.

Deliverables:
• Communications – Segmented by age (18 – 34, 35-54, 55+) and gender (Female/Male)
o Target eligible employees not yet enrolled in the plan via their preferred medium
(Mail/Email)
• On-Site Education – invite those who are eligible, not yet participating to attend:
o Group enrollment seminars
o 1 on 1 consultations
• Web-Ex Education
o Enrollment seminar
• RetireSMART webinars
o Emails and posters to promote our online seminar series
 Example: Budgeting Your Way to Financial Success

GOAL: Save
We will encourage those not saving enough to increase their contributions.

Deliverables:
• Communications – Segmented by age (18 – 34, 35-54, 55+) and gender (Female/Male)
o Target anyone saving less than 12% via their preferred medium (Mail/Email)
• On-Site Education – invite individuals in this demographic to attend:
o Group seminars focusing on saving more
o 1 on 1 consultations
• Web-Ex Education
o Demonstrate the RetireSMART Ready Tool
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